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Surgery Partners

Streamlining partner communication with a Salesforce Marketing Cloud solution for Surgery Partners

Challenge

Surgery Partners, a leading healthcare organization, needed to improve communication and engagement with its network of surgical professionals. Their existing system lacked flexibility, making it difficult to deliver targeted content and personalize the user experience.

Approach

We leveraged Salesforce Marketing Cloud to build a responsive landing page using a modular approach. This approach involved:
  • Component Design: We created reusable content blocks for common elements like hero sections, testimonials, and call-to-action buttons.
  • Modular Construction: The landing page was built by assembling these pre-designed components, allowing for easy customization and future updates.
  • Dynamic Content Delivery: By integrating Salesforce data, we ensured the landing page displayed personalized content relevant to each user’s needs and interests.

Results

Surgery Partners experienced significant improvements with the modular Salesforce Marketing Cloud solution:
  • Enhanced User Experience: The responsive design ensured seamless access across devices, while personalized content increased user engagement.
  • Streamlined Content Management: The modular approach simplified content updates and maintenance, saving Surgery Partners valuable time and resources.
  • Improved Content Consistency: The use of pre-designed components ensured a consistent brand experience across all landing pages.

What We Solved?

This project addressed Surgery Partners’ need for:
  • Personalized Communication: Dynamic content delivery allowed for targeted messaging tailored to individual surgical professionals.
  • Scalable Content Management: The modular design facilitated easy expansion and updates to the platform, accommodating future growth.
  • Efficient Resource Utilization: By leveraging pre-built components, we streamlined content creation and reduced development costs.
By implementing a modular Salesforce Marketing Cloud solution, we empowered Surgery Partners to deliver a more engaging and personalized user experience for their surgical professionals, ultimately strengthening partnerships and driving business growth.

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