Digital Producers.

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Surgery Partners

Cultivating stronger surgeon relationships with personalized emails for Surgery Partners

Challenge

Surgery Partners, a leading healthcare organization, aimed to strengthen communication and engagement with their network of surgeons. Their existing email strategy lacked personalization, hindering brand loyalty and surgeon participation in key initiatives.

Approach

We designed and developed a series of responsive emails for Constant Contact, adhering to their best practices. This included:
  • Personalization: Emails were dynamically populated with user data like names and areas of practice, fostering a more personal touch.
  • Segmentation: We segmented surgeon audiences based on specialties and interests, ensuring content relevance and improving click-through rates.
  • Compelling Content: Emails featured engaging visuals, clear calls to action, and valuable information about upcoming events, educational resources, and partnership benefits.
  • Responsive Design: Emails were optimized for seamless viewing across desktop, tablet, and mobile devices to ensure maximum reach and engagement.

Results

Surgery Partners observed a significant increase in surgeon engagement with the new Constant Contact email strategy:
  • Improved Open Rates: Personalized subject lines and relevant content led to a rise in email open rates, indicating greater user interest.
  • Increased Click-Through Rates: Clear calls to action and targeted information resulted in more surgeons clicking through to learn more or participate in initiatives.
  • Enhanced Brand Perception: Consistent communication and valuable content fostered stronger relationships with surgeons, leading to a more positive brand perception.

What We Solved?

This project addressed Surgery Partners’ need for:
  • Personalized Surgeon Engagement: Dynamic content and segmentation ensured emails resonated with individual surgeons, fostering stronger connections.
  • Improved Communication Efficiency: Constant Contact offered a user-friendly platform for managing and deploying email campaigns effortlessly.
  • Measurable Results: Constant Contact’s robust analytics allowed Surgery Partners to track campaign performance and continuously optimize their email strategy.
By implementing a personalized and responsive email strategy with Constant Contact, we empowered Surgery Partners to cultivate stronger relationships with their surgeons, ultimately boosting engagement and partnership success.

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