Digital Producers.

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Sientra

Boosting patient engagement: a responsive email campaign for Sientra

Challenge

Sientra, a leading aesthetic medicine company, aimed to increase engagement with their email marketing campaigns. Traditional, non-responsive emails often displayed poorly on mobile devices, leading to a significant portion of their audience missing key messages.

Approach

We developed a responsive email campaign for Sientra, ensuring optimal display across various devices:
  • Responsive Design: The email templates were built using responsive HTML code, allowing the layout to adapt and render seamlessly on desktops, tablets, and smartphones.
  • Compelling Visuals: High-quality, mobile-friendly images and videos were incorporated to capture user attention and effectively showcase Sientra’s products and services.
  • Concise Content: We crafted clear and concise email copy, ensuring easy readability on smaller mobile screens.
  • Clear Calls to Action (CTAs): Strategically placed CTAs with prominent buttons encouraged users to take desired actions, such as scheduling consultations or learning more about specific procedures.

Results

Sientra’s responsive email campaign yielded impressive results:
  • Increased Open Rates: The responsive design ensured emails displayed correctly on all devices, leading to a significant increase in open rates.
  • Improved Click-Through Rates (CTRs): Clear CTAs and mobile-friendly design elements led to a rise in user clicks and engagement with Sientra’s offerings.
  • Enhanced Brand Perception: A seamless user experience across all devices reflected positively on Sientra’s brand image, showcasing their commitment to patient education and accessibility.

What We Solved?

This project addressed Sientra’s need for:
  • Mobile-Friendly Email Marketing: The responsive design ensured emails reached their entire audience effectively, regardless of the device they used.
  • Increased Patient Engagement: Improved email display and user experience on mobile devices led to a more engaged patient base.
  • Measurable Campaign Performance: Email analytics tools allowed Sientra to track open rates, click-through rates, and other metrics to gauge campaign effectiveness and optimize future efforts.
By implementing a responsive email campaign, we empowered Sientra to connect with their audience on a deeper level, improve patient engagement, and ultimately achieve their marketing goals within the competitive aesthetic medicine industry.

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