Digital Producers.

Shop Goodwill

From clicks to bids: how personalized emails boosted Shop Goodwill engagement

Challenge

Shop Goodwill, a leading online thrift store, faced challenges in keeping users engaged throughout their bidding journey. Static emails lacked personalization and didn’t effectively guide users through the bidding process or highlight relevant items based on their past behavior.

Approach

We implemented a comprehensive email marketing solution using Emarsys to deliver dynamic and personalized emails for Shop Goodwill users across various touchpoints:
  • Placed Bid: Triggered upon placing a bid, this email acknowledges the user’s action and provides clear instructions for tracking the bid status.
  • Bid Result: This email informs users of the outcome (winning or losing) and encourages further participation with relevant product suggestions.
  • Highest Bid Outbid: When a user gets outbid, this email delivers a personalized message with similar items based on their purchase history and recent bids, keeping them engaged.
  • Other Triggered Emails: We created additional emails for abandoned carts, product recommendations, and special promotions, all personalized with dynamic variables.

Results

Shop Goodwill experienced significant improvements with our personalized email marketing strategy:
  • Increased User Engagement: Personalized emails with relevant product suggestions led to higher click-through rates and user activity on the platform.
  • Improved Bidding Experience: Clear and timely emails guided users through the bidding process, fostering a more informed and engaging experience.
  • Enhanced Customer Retention: Personalized outreach through emails helped retain users by keeping them informed and interested in future bids.

What We Solved?

This project addressed Shop Goodwill’s need for:
  • Personalized User Experience: Dynamic emails tailored to individual user behavior and purchase history boosted engagement and satisfaction.
  • Streamlined Bidding Process: Timely and informative emails clarified the bidding process and encouraged continued participation.
  • Increased Customer Retention: Personalized outreach nurtured user relationships, fostering loyalty and repeat visits to Shop Goodwill.
By implementing a data-driven email marketing strategy with Emarsys, we empowered Shop Goodwill to connect with their users on a deeper level, drive engagement, and ultimately, achieve their business goals.

Up Next

Dish header

Dish – Shark week responsive email promo

Dish wanted to promote Shark Week to their subscribers with a stand-out email. We built a responsive email with an eye-catching animated GIF showcasing sharks & Shark Week content. Targeted info & a clear CTA encouraged viewers to tune in. This led to increased open rates, click-through rates & a positive brand image for Dish.

Liberty Mutual header

Liberty Mutual – BMW & newsletter responsive emails

Liberty Mutual wanted to target BMW owners with emails for their BMW insurance & newsletter. We built responsive HTML emails highlighting Liberty Mutual’s BMW insurance benefits & engaging content for BMW enthusiasts. This led to increased open rates, click-through rates & enhanced brand loyalty among BMW owners.

Make a Connection

We're always on the lookout for new business and partnership opportunities.
Feel free to contact us with any inquiries.

Let's Connect
By providing us with your personal data, you agree to the processing of this information by Digital Producers as described in our Privacy Notice.

Personalize Your Experience Today!

Before you go, we have something special to offer you: our a-la-carte services! Take your digital production and staffing needs to the next level with our customizable solutions.

At Digital Producers, we understand that every project is unique. That’s why we’re giving you the power to handpick the services and expertise you need, precisely when you need it. No more settling for generic solutions. Customize your success!