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Ortho Dermatologics

Ortho Dermatologics

Targeting skin health: a multi-banner campaign for Ortho Dermatologics

Challenge

Ortho Dermatology, a leading dermatology company, required a diverse set of display ad banners to promote a range of skin health products across various demographics and conditions. Their previous banner strategy relied on a one-size-fits-all approach, hindering targeted communication and campaign effectiveness.

Approach

To address this challenge, we developed a multi-banner campaign strategy for Ortho Dermatologics:
  • Variety of Banner Formats: We developed a variety of banner formats, including static banners, animated banners, and rich media banners with interactive elements. This catered to different user preferences and campaign objectives.
  • Compelling Visuals: High-quality visuals showcasing healthy skin and product benefits were incorporated into all banners, capturing user attention and fostering brand association.
  • Clear Calls to Action: Each banner included a clear and concise call to action (CTA), directing users to learn more about specific products or visit Ortho Dermatologics’ website for further information.

Results

The multi-banner campaign for Ortho Dermatologics yielded significant results:
  • Increased Click-Through Rates (CTRs): Targeted messaging and visuals led to higher click-through rates compared to the previous one-size-fits-all approach.
  • Enhanced Brand Awareness: A diverse set of banners across various platforms increased brand exposure and awareness of Ortho Dermatology’s range of skin health products.
  • Improved Conversion Rates: Clear CTAs and targeted messaging guided users towards taking desired actions, such as visiting the website or contacting a dermatologist.

What We Solved?

This project addressed Ortho Dermatology’s need for:
  • Targeted Communication: The segmented approach ensured that each banner resonated with a specific audience, delivering relevant and impactful messaging.
  • Campaign Flexibility: The variety of banner formats provided Ortho Dermatology with the flexibility to tailor their message to different advertising platforms and campaign goals.
  • Measurable Performance: By tracking clicks and conversions for each banner, Ortho Dermatology could measure campaign effectiveness and optimize future strategies.
By implementing a targeted and multi-format banner campaign, we empowered Ortho Dermatology to connect with their audience on a deeper level, maximize campaign impact, and ultimately drive user engagement for their various skin health products.

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