Digital Producers.

Oreo header

Oreo

Dunking into digital success: a responsive microsite for Oreo's promotional event

Challenge

Oreo, the iconic cookie brand, needed a captivating online presence for a promotional event. Their existing website wasn’t ideal for showcasing the unique elements of the campaign and efficiently communicating the terms and conditions.

Approach

We developed a responsive microsite specifically for the Oreo promotional event. This microsite featured:
  • Engaging Design: Eye-catching visuals and interactive elements aligned with Oreo’s brand identity, capturing user attention and promoting brand recall.
  • Compelling Content: Clear and concise information about the event mechanics, prizes, and participation guidelines was readily accessible.
  • Custom Scrollbar (Terms & Conditions): A user-friendly custom scrollbar was integrated into the terms and conditions page, creating a smooth and enjoyable reading experience despite potentially lengthy legal text.
  • Responsive Design: The microsite was optimized for seamless display across desktops, tablets, and mobile devices, ensuring maximum reach and engagement.

Results

The Oreo promotional microsite achieved outstanding results:
  • Increased User Engagement: The interactive elements and engaging design of the microsite led to a significant increase in user time spent on the platform.
  • Improved Information Accessibility: Clear content presentation and a user-friendly terms and conditions section enhanced user understanding of the promotion.
  • Brand Image Reinforcement: The microsite’s design and functionality mirrored Oreo’s brand personality, fostering a positive brand experience.

What We Solved?

This project addressed Oreo’s need for:
  • Targeted Campaign Platform: The microsite served as a dedicated digital space for the promotional event, maximizing campaign impact.
  • Enhanced User Experience: Interactive features, clear information, and a custom scrollbar ensured a smooth and engaging experience for users.
  • Brand Alignment: The microsite’s design seamlessly integrated with Oreo’s brand identity, reinforcing brand recognition and memorability.
By creating a responsive microsite with a user-friendly custom scrollbar, we empowered Oreo to create a successful online campaign, generate user interest, and effectively communicate the promotional details.

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