Digital Producers.

Jorge Oller

Website Redesign and Optimization for Jorge Oller


Jorge Oller’s existing website was encumbered with an excessive amount of plugins, resulting in slow performance and prolonged loading times. The cluttered design further detracted from user experience, particularly impacting the blog section which was central to Jorge’s content strategy.


Our strategy focused on rebuilding the website from scratch to enhance performance and update the aesthetics. Key elements of our approach included:
  • Using WordPress and Elementor: We selected WordPress for its versatility and Elementor for its user-friendly design capabilities. This combination allowed for robust customization without heavy reliance on additional plugins.
  • Minimizing Plugin Use: By rebuilding the website and using only Elementor’s core widgets, we drastically reduced the number of plugins required. This approach minimized potential conflicts and security issues while ensuring the site remained lightweight and fast.
  • Redesigning the Blog: We completely overhauled the blog archive and individual blog templates. The new design was aimed to be clean and minimalistic, improving readability and user engagement while aligning with modern design trends.
  • Multilingual: We developed this site in two languages: English and Spanish.


  • Improved Website Performance: The reduction in plugins and streamlined design significantly cut down page loading times, enhancing overall site performance.
  • Increased User Engagement: The fresh, minimalistic design of the blog led to increased visitor engagement, with longer session durations and lower bounce rates.
  • Positive Feedback: Jorge received positive feedback from users who appreciated the site’s improved navigability and aesthetic appeal.

What We Solved?

The redevelopment of Jorge Oller’s website addressed critical performance issues and modernized the visual presentation. Our focus on using core widgets and minimizing external dependencies allowed the site to achieve faster loading times and better security. The redesigned blog not only enhanced the visual appeal but also improved the functionality, making it a cornerstone for Jorge’s digital presence and content dissemination strategy.

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