Digital Producers.

Honda

Streamlining Honda Lease Promotions with Reusable Responsive Components

Challenge

Honda, a leading automotive manufacturer, sought to streamline the promotion of their lease offers across various digital touchpoints. Their existing approach involved creating unique assets for each element (email banners, landing pages, confirmation messages), leading to time-consuming development and inconsistent user experiences.

Approach

We designed and developed a library of reusable responsive components for Honda’s lease promotions using HTML, CSS, and Javascript. These components included:
  • Lease Calculator Email: A dynamic calculator embedded within emails allowed users to explore lease options based on their preferences.
  • Lease Calculator Landing Page: A dedicated landing page hosted the calculator and provided detailed information about lease terms and benefits.
  • Confirmation Email: An automated email confirmed successful lease quote calculations and offered next steps.
  • Additional Components: We designed additional reusable elements like buttons, forms, and progress bars for a consistent user experience across all touchpoints.

Results

Honda experienced significant improvements with the implementation of reusable responsive components:
  • Increased Development Efficiency: Pre-built components minimized development time for future lease promotions, allowing Honda to deploy campaigns more quickly.
  • Enhanced Brand Consistency: The use of reusable components ensured a unified visual language and messaging across all digital touchpoints.
  • Improved User Experience: Responsive design ensured seamless interaction with the lease calculator and landing page across various devices.

What We Solved?

This project addressed Honda’s need for:
  • Scalable Content Management: Reusable components facilitated easy creation and updates to lease promotion campaigns, saving time and resources.
  • Consistent Brand Image: Standardized components guaranteed a cohesive and recognizable brand experience for potential customers.
  • Streamlined User Journey: The consistent design and functionality across touchpoints provided a smooth and intuitive user experience for exploring lease options.
By implementing a library of reusable responsive components, we empowered Honda to streamline their lease promotion process, improve efficiency, and ultimately enhance customer engagement with their leasing offers.

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