Digital Producers.

Colonial Cigars

Colonial Cigars

Lighting up engagement: a gamified tablet promotion for Colonial Cigars

Challenge

Colonial Cigars, a premium cigar brand, sought to increase brand awareness and product engagement at trade shows and retail events. Their existing promotional methods lacked interactivity and struggled to capture the attention of potential customers.

Approach

We developed a captivating mini-game for tablets specifically designed for Colonial Cigars’ promotional needs. This game leveraged the following technologies:
  • JavaScript: The core game logic and interactivity were built using JavaScript, a versatile programming language.
  • CreateJS: We utilized the CreateJS framework for efficient animation, graphics rendering, and sound design, providing a visually engaging experience.
  • PhoneGap: To ensure seamless deployment on Android tablets, we packaged the game as an APK (Android Application Package) using PhoneGap, a cross-platform mobile development framework.

Results

The Colonial Cigars tablet mini-game achieved significant results:
  • Increased User Engagement: Interactive gameplay and visually appealing animations attracted users and kept them playing for extended periods.
  • Enhanced Brand Awareness: Game elements subtly communicated brand information, fostering brand recognition and product interest.
  • Valuable Lead Generation: The integrated lead capture system provided Colonial Cigars with a targeted pool of potential customers for future marketing efforts.

What We Solved?

This project addressed Colonial Cigars’ need for:
  • Interactive Brand Experience: The mini-game provided a fun and engaging way for potential customers to interact with the brand, surpassing traditional static promotional methods.
  • Data-Driven Marketing: Lead capture through the game enabled Colonial Cigars to connect with potential customers and personalize future marketing strategies.
  • Measurable ROI: By tracking user engagement and lead generation, Colonial Cigars could accurately assess the campaign’s effectiveness and optimize future promotional initiatives.
By leveraging captivating game mechanics and targeted brand messaging, we empowered Colonial Cigars to create a memorable and interactive promotional experience. This resulted in increased user engagement, enhanced brand awareness, and valuable lead generation, ultimately contributing to their growth objectives.

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