Digital Producers.

Bauerfeind

Responsive recap, targeted reach: driving Bauerfeind engagement with an email blast

Challenge

Bauerfeind, a leading sports support and brace manufacturer, participated in the American Society of Sports Medicine (AMSSM) annual meeting. They needed to effectively capture the event’s key takeaways and showcase their brand association with renowned athlete Dirk Nowitzki to a targeted audience. However, a static email design might not translate well across devices, hindering engagement with their innovative products.

Approach

We implemented a strategic email marketing campaign to maximize Bauerfeind’s post-event reach:
  • Responsive HTML Email Design: We developed a visually compelling and responsive HTML email template specifically for Bauerfeind. This ensured the email flawlessly displayed on desktops, tablets, and smartphones, guaranteeing optimal user experience across all devices.
  • Event Recap with Product Integration: The email content served as a captivating recap of the AMSSM event, highlighting key takeaways and insights relevant to Bauerfeind’s target audience. We strategically weaved in product placements, showcasing how Bauerfeind supports and braces can aid in athletic performance and injury prevention.
  • Dirk Nowitzki Brand Integration: Leveraging Dirk Nowitzki’s participation at the AMSSM event and his brand ambassadorship for Bauerfeind, the email incorporated engaging visuals and quotes from the athlete. This association with a renowned sports figure enhanced brand credibility and audience interest.
  • ExactTarget Integration: We seamlessly integrated the responsive email with ExactTarget, Bauerfeind’s preferred email marketing platform. This ensured smooth campaign launch, automated delivery, and robust analytics reporting.

Results

The post-event email campaign with responsive design and ExactTarget integration yielded impressive results for Bauerfeind:
  • Increased Open Rates: The responsive design ensured the email displayed correctly on all devices, leading to a significant rise in email open rates.
  • Improved Click-Through Rates (CTRs): The engaging event recap, product integration, and association with Dirk Nowitzki enticed users to click through and learn more about Bauerfeind’s product offerings.
  • Enhanced Brand Awareness: The email effectively extended Bauerfeind’s reach at the AMSSM event, solidifying their brand positioning within the sports medicine community.

What We Solved?

This project addressed Bauerfeind’s need for:
  • Mobile-Friendly Event Recap: The responsive HTML design ensured their post-event message reached their entire audience effectively, regardless of the device they used.
  • Targeted Product Promotion: Strategic product placement within the event recap content allowed Bauerfeind to showcase their offerings to a highly relevant audience actively seeking sports medicine solutions.
  • Measurable Campaign Performance: ExactTarget integration provided valuable data on email performance, enabling Bauerfeind to gauge user engagement and optimize future email marketing efforts.
By crafting a compelling and responsive email campaign that integrated key event takeaways, product highlights, and a renowned athlete like Dirk Nowitzki, we empowered Bauerfeind to capitalize on their AMSSM event participation, generate brand awareness, and ultimately drive product interest among their target audience.

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